Archive for May, 2014

A Brand in a “Pickle”

Imagine your product is a pickle. You live in a low engagement category, have a tight marketing budget, and need to create…

3 Steps to Get Deeper into your Customer Segments

One common challenge our clients have is how to get deeper into their existing segments. They may have lots of data and…

Data from Social Media Can Turbo Charge Insights Professionals

Last week Ray wrote a well-constructed post wrestling with the question “Why Has Social Media Analytics Met With Limited Success In Market…