Category Archive for "Brands"

The Power of a Brand’s Shadow

Brands that stand tall for something have many advantages, the most important of which is a strong emotional connection with their audiences.…

A Brand in a “Pickle”

Imagine your product is a pickle. You live in a low engagement category, have a tight marketing budget, and need to create…

3 Steps to Get Deeper into your Customer Segments

One common challenge our clients have is how to get deeper into their existing segments. They may have lots of data and…

How to Grow Share in the Age of the Customer?

Right now, it seems that everybody in the world of marketing is obsessed with what is changing, what is new, what is…