Category Archive for "Brands"

The Power of a Brand’s Shadow

Brands that stand tall for something have many advantages, the most important of which is a strong emotional connection with their audiences.…

A Brand in a “Pickle”

Imagine your product is a pickle. You live in a low engagement category, have a tight marketing budget, and need to create…

How to Grow Share in the Age of the Customer?

Right now, it seems that everybody in the world of marketing is obsessed with what is changing, what is new, what is…