Category Archive for "Uncategorized"

3 Steps to Get Deeper into your Customer Segments

One common challenge our clients have is how to get deeper into their existing segments. They may have lots of data and…

Debunking the Data Myths: Three Truths About Big Social Data

Credit: LooseKeys – http://loosekeys.tumblr.com/ Let’s talk data. Big Data. Data, not traditionally the sexiest of topics, was hot in 2013.Why? Businesses are…

Next Generation Leaders in Social Research July Interview

Every month we interview leading market research experts in the new social media world to explore the issues that they are facing.  This…