LRWMotiveQuest is an award-winning, technology-enabled, insights company
LRWMotiveQuest provides a dynamic approach to uncover previously unidentified ideas and fuel smarter, more informed marketing decisions. We do this by leveraging unstructured word-of-mouth consumer-generated data from online communities, to gain empirical insights at speed. We call our approach “Online Anthropology.”
Our clients leverage us when they need a big-picture perspective but don’t have time to design and field a full-scale consumer research initiative. We help our clients understand consumers at scale, quickly, to ensure they’re making the most impactful decisions for their brand.
Our advantage lies in our proprietary data-collection process, paired with category and brand analytic frameworks, twelve years of consumer-centric algorithms, and a world-class insights team that helps our clients rethink the way they engage their customers and identify new growth ideas.
How We Do It