Latest Blog Posts

Data Breach Fatigue is Leaving your Consumer Base Numb to Online Privacy and Security

What can brands do to combat fatigue and mitigate online risk? Consumers don’t like hearing bad news, especially when it comes to…

Why Facebook’s Cryptocurrency Might Change the Face of Financial Services

On Tuesday, one of the largest companies in the world, and perhaps the most connected, announced its plans for a new cryptocurrency,…

Which Health Trends are Making the Biggest Splash among Consumers?

Over the past few years, the wellness industry has made significant inroads among American consumers. Today, wellness represents a $4.2 trillion industry[1]…

The Power of a Brand’s Shadow

Brands that stand tall for something have many advantages, the most important of which is a strong emotional connection with their audiences.…

A Brand in a “Pickle”

Imagine your product is a pickle. You live in a low engagement category, have a tight marketing budget, and need to create…

3 Steps to Get Deeper into your Customer Segments

One common challenge our clients have is how to get deeper into their existing segments. They may have lots of data and…