Too Much Data,
Not Enough INSIGHT?

Stop Asking and Start Listening


Whitepaper: Learn how to drive more brand advocates
(Click here to download now)

Faster insights for smarter decisions

 

Our new, full-service, agile insights solution. Providing the power of LRWMotiveQuest’s unique consumer data, technology, and human intelligence to answer tough business questions quickly, and at a cost-efficient price.

About LRWMotiveQuest

LRWMotiveQuest is an award-winning, technology-enabled, insights company

 

How We Do It

Smart Data + Proprietary Frameworks + Human Intelligence

Online Anthropology:
A Deeper Way to Listen and Learn

 

Online Anthropology listens beyond social networks, to rich, anonymous conversations among consumers, to expose deep behavioral insights.

Art meets science. Computational linguistic analysis allows large volumes of data to be explored via propriety AI tech. At the same time, a heavy dose of human direction mines for qualitative nuance to expose the greatest ways to uncover the highest quality insights.

 


STORY-DRIVEN INSIGHTS

Tells people’s stories in their own words. Understand priorities, beliefs, assumptions, and behaviors.


STRATEGIC DATA SOURCING

Favors the highest-value data over the highest-volume data.


EXPLORATION IS QUANTIFIED

Technology aids in discovering and quantifying. Patterns, clusters, and early trends are identifiable quickly.


INTERACTIVE APPROACH

Unprompted conversations are full of surpries. We incorporate your reaction, hypotheses, abd prioritization into what we’re seeing.

Problem We Solve

We leverage unstructured word-of-mouth, consumer-generated data from online communities through social listening to help you discover emerging social ideas, subtle changes in the marketplace, and new opportunities to engage with your consumers.

Our Clients

Our clients and agency partners are brand innovators and visionaries who understand the importance of consistent growth implementation

 

American Express

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P&G
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A few words from our clients

Working with LRWMotiveQuest was an absolute pleasure. The team went out of their way to learn my business and our specific challenges and tailored their analysis and recommendations to focus on the brand’s priorities. My team was able to start using the report right after we received it because of how well it was pulled together.
CMK, Procter and Gamble
LRWMotiveQuest is not a research vendor, but an ally to our agency. Their brand positioning and advocacy tools mirror our own approach, supporting our strategies with insightful data. They bring large amounts of data to life through a clear and meaningful archetype analogy that has proven more than once to weave its way into our storytelling. Together we work well to uncover a client’s why.
Head of Strategy, Mullen Advertising

 

There were thousands of voices talking about our business online. LRWMotiveQuest listened to them all, synthesized their findings into a tight story, and most importantly gave us some genuine input that we were able to immediately leverage.
Consumer Insights, Pfizer
LRWMotiveQuest has been an invaluable partner because they have the technical expertise to collate vast amounts of social media data, and the marketing expertise to identify actionable insights and trends for our business.
Consumer Insights, Kraft Foods

LRWMotiveQuest sits at the intersection of advanced technology and human understanding,
 where art and science meet to create disruptive ideas.

How We Work With Clients

Uncovering Growth Insights with a Consultative Approach

Meet the Management Team

Our team works to bring clients powerful new growth opportunities in a consumer driven world.

 

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David Rabjohns

Founder
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Kirsten Recknagel

CEO
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Brook Miller

Chief Technology Officer
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Zachary Nippert

President/GM

 

Latest Blog Posts

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A Brand in a “Pickle”

Imagine your product is a pickle. You live in a low engagement category, have a tight marketing budget, and need to create…

3 Steps to Get Deeper into your Customer Segments

One common challenge our clients have is how to get deeper into their existing segments. They may have lots of data and…

Contact Us

 

Send Us A Message

We’re ready to uncover new ways to grow your brand.