Too Much Data,
Not Enough INSIGHT?

Stop Asking and Start Listening
Whitepaper: Learn how to drive more brand advocates
(Click here to download now)

Faster insights for smarter decisions

Our new, full service, agile insights solution. Providing the power of LRWMotiveQuest’s unique consumer data, technology, and human intelligence to answer tough business questions quickly, and at a cost-efficient price.

It’s as easy as telling us what you need insights for….

About LRWMotiveQuest

LRWMotiveQuest is an award winning, technology enabled, insights company

LRWMotiveQuest provides a dynamic approach to uncover previously unidentified ideas and fuel smarter, more informed marketing decisions. We do this by leveraging unstructured word of mouth consumer-generated data from online communities, to gain empirical insights at speed. We call our approach “Online Anthropology.”

Our clients leverage us when they need a big picture perspective, but don’t have time to design and field a full scale consumer research initiative. We help our clients understand consumers at scale, quickly, to ensure they’re making the most impactful decisions for their brand.

Our advantage lies in our proprietary data collection process, paired with category and brand analytic frameworks, twelve years of consumer-centric algorithms, and a world-class insights team that helps our clients rethink the way they engage their customers and identify new growth ideas.

How We Do It

Smart Data + Proprietary Frameworks + Human Intelligence

DATA

Over 1 billion conversations harvested in-house each year

Specialize in online communities (forums, message boards, review sites, blogs and other consumer led communities), which are underrepresented by dashboards

Taxonomy follows consumer-behavior, permitting unique segmentation

TECHNOLOGY

Built entirely in-house to support MQ’s team of power users

Specialize in technology-led exploration to identify patterns, white space opportunities, and emerging trends across categories and brands

Provide a unique process for data curation and filtering to ensure data quality

PEOPLE

Distill data into the stories that matter; insights and surprises

Insight Advisors with backgrounds as equity analysts, agency planners, anthropologists, and marketers

Power users of MQ technology, adept at quickly making complex software sing

How We Work With Clients

Uncovering Growth Insights with a Consultative Approach

Deep Dive Insights and Strategy Projects

Timing: 4-6 Weeks
Exploratory options across categories, brands, consumer segments, and concept or product areas
Discover white space opportunities to increase brand remarkability
Pinpoint unexpected new customer segments to increase sales

Insight Fuel: Custom Agile Insight Reports

Timing: 1-2 Weeks
Provide answers and insights to specific questions that need to be answered quickly, while understanding consumers at scale
Explore hot-topic business questions across categories, segments, and brands
Provide additional perspective and deeper context to fill gaps in your existing research

Brand and Category Tracking

Timing: Quarterly/Semi-Annually
Add depth, color and context to your existing tracker to help explain the “why” behind shifts
Explore categories and consumer segment shifts to uncover growth opportunities
Tap into brand advocates/loyalty to discover what motivates them to support the brand

Our Clients

Our clients and agency partners are brand innovators and visionaries who understand the importance of consistent growth implementation

new product market research runs to the core of Genzyme

A few words from our clients

Working with LRWMotiveQuest was an absolute pleasure. The team went out of their way to learn my business and our specific challenges and tailored their analysis and recommendations to focus on the brand’s priorities. My team was able to start using the report right after we received it because of how well it was pulled together.

CMK, Procter and Gamble

LRWMotiveQuest is not a research vendor, but an ally to our agency. Their brand positioning and advocacy tools mirror our own approach, supporting our strategies with insightful data. They bring large amounts of data to life through a clear and meaningful archetype analogy that has proven more than once to weave its way into our storytelling. Together we work well to uncover a client’s why.

Head of Strategy, Mullen Advertising

There were thousands of voices talking about our business online. LRWMotiveQuest listened to them all, synthesized their findings into a tight story, and most importantly gave us some genuine input that we were able to immediately leverage.

Consumer Insights, Pfizer

LRWMotiveQuest has been an invaluable partner because they have the technical expertise to collate vast amounts of social media data, and the marketing expertise to identify actionable insights and trends for our business.

Consumer Insights, Kraft Foods

LRWMotiveQuest sits at the intersection of advanced technology and human understanding,  where art and science meet to create disruptive ideas.

Meet the Management Team

Our team works to bring clients powerful new growth opportunities in a consumer driven world.

David Rabjohns

Founder

Kirsten Recknagel

CEO

Brook Miller

Chief Technology Officer

Zachary Nippert

President/GM

Latest Blog Posts

Contact Us

Chicago

200 South Wacker Drive
Suite 1550
Chicago, Illinois 60606

New York

300 South Park Avenue
9th Floor
New York, NY 10010

Los Angeles

1900 Avenue of the Stars
Los Angeles, CA 90067

Send Us A Message

We’re ready to uncover new ways to grow your brand.

Too Much Data,
Not Enough INSIGHT?

Stop Asking and Start Listening
Whitepaper: Learn how to drive more brand advocates
(Click here to download now)

Stop Asking and Start Listening

Faster insights for smarter decisions

Our new, full service, agile insights solution. Providing the power of LRWMotiveQuest’s unique consumer data, technology, and human intelligence to answer tough business questions quickly, and at a cost-efficient price.

About LRWMotiveQuest