Whitepaper: Learn how to drive more brand advocates
(Click here to download now)
LRWMotiveQuest is an award-winning, technology-enabled, insights company
LRWMotiveQuest provides a dynamic approach to uncover previously unidentified ideas and fuel smarter, more informed marketing decisions. We do this by leveraging unstructured word-of-mouth consumer-generated data from online communities, to gain empirical insights at speed. We call our approach “Online Anthropology.”
Our clients leverage us when they need a big-picture perspective but don’t have time to design and field a full-scale consumer research initiative. We help our clients understand consumers at scale, quickly, to ensure they’re making the most impactful decisions for their brand.
Our advantage lies in our proprietary data-collection process, paired with category and brand analytic frameworks, twelve years of consumer-centric algorithms, and a world-class insights team that helps our clients rethink the way they engage their customers and identify new growth ideas.
How We Do It
Online Anthropology listens beyond social networks, to rich, anonymous conversations among consumers, to expose deep behavioral insights.
Art meets science. Computational linguistic analysis allows large volumes of data to be explored via AI-powered tech. At the same time, a heavy dose of human direction mines for qualitative nuance to expose the greatest ways to uncover the highest quality insights.
STORY-DRIVEN INSIGHTS
Tells people’s stories in their own words. Understand priorities, beliefs, assumptions, and behaviors.
STRATEGIC DATA SOURCING
Favors the highest-value data over the highest-volume data.
EXPLORATION IS QUANTIFIED
Technology aids in discovering and quantifying. Patterns, clusters, and early trends are identifiable quickly.
INTERACTIVE APPROACH
Unprompted conversations are full of surpries. We incorporate your reaction, hypotheses, and prioritization into what we’re seeing.
We leverage unstructured word-of-mouth, consumer-generated data from online communities through social listening to help you discover emerging social ideas, subtle changes in the marketplace, and new opportunities to engage with your consumers.
Add depth and context to your brand tracker to help explain category shifts and understand the unbiased consumer. Our unique Online Anthropology approach taps into brand loyalty, identifies natural brand equity drivers, uncovers new segments, and discovers what motivates your consumers.
Position your brand within the most popular discussion topics by comparing category motivators with detailed archetype analysis. We’ll uncover the white space for the best growth position, critical segments, or points of maximum receptivity to enhance media efficiency and customer engagement.
Understand how your brand is portrayed across the digital conversation. You can use our search data history to see where you stand on product review and content sites. Compare your position to competitors and identify opportunities to add features, address user experience issues, or target new customers.
With our proprietary technology and expert strategists, you can unlock the power of unstructured social data to identify transformational opportunities for white space innovation, brand strategy, experiences, and marketing messages and shape your findings into actionable insights.
Answer your time-sensitive business questions with consumer Insights on Demand, our flexible, scalable, quick-turn credit-based retainer. We deploy our insightful analysis across any category, brand, or segment with a consultative approach that combines human intelligence with proprietary technology for unparalleled value.
Identify your biggest, most receptive audience as well as key growth segments for disruptive targeting opportunities. This analysis will ensure your brand is connecting with the right people and lead to unique innovation and distribution opportunities.
Our clients and agency partners are brand innovators and visionaries who understand the importance of consistent growth implementation
A few words from our clients
How We Work With Clients
What can brands do to combat fatigue and mitigate online risk? Consumers don’t like hearing bad news, especially when it comes to…
On Tuesday, one of the largest companies in the world, and perhaps the most connected, announced its plans for a new cryptocurrency,…
Over the past few years, the wellness industry has made significant inroads among American consumers. Today, wellness represents a $4.2 trillion industry[1]…
Brands that stand tall for something have many advantages, the most important of which is a strong emotional connection with their audiences.…
Imagine your product is a pickle. You live in a low engagement category, have a tight marketing budget, and need to create…
One common challenge our clients have is how to get deeper into their existing segments. They may have lots of data and…
