Too Much Data,
Not Enough INSIGHT?

Stop Asking and Start Listening

Whitepaper: Learn how to drive more brand advocates
(Click here to download now)

Faster insights for smarter decisions


Our new, full service, agile insights solution. Providing the power of LRWMotiveQuest’s unique consumer data, technology, and human intelligence to answer tough business questions quickly, and at a cost-efficient price.

About LRWMotiveQuest

LRWMotiveQuest is an award winning, technology enabled, insights company


How We Do It

Smart Data + Proprietary Frameworks + Human Intelligence

How We Work With Clients

Uncovering Growth Insights with a Consultative Approach

Our Clients

Our clients and agency partners are brand innovators and visionaries who understand the importance of consistent growth implementation


American Express
new product market research runs to the core of Genzyme

A few words from our clients

Working with LRWMotiveQuest was an absolute pleasure. The team went out of their way to learn my business and our specific challenges and tailored their analysis and recommendations to focus on the brand’s priorities. My team was able to start using the report right after we received it because of how well it was pulled together.
CMK, Procter and Gamble
LRWMotiveQuest is not a research vendor, but an ally to our agency. Their brand positioning and advocacy tools mirror our own approach, supporting our strategies with insightful data. They bring large amounts of data to life through a clear and meaningful archetype analogy that has proven more than once to weave its way into our storytelling. Together we work well to uncover a client’s why.
Head of Strategy, Mullen Advertising


There were thousands of voices talking about our business online. LRWMotiveQuest listened to them all, synthesized their findings into a tight story, and most importantly gave us some genuine input that we were able to immediately leverage.
Consumer Insights, Pfizer
LRWMotiveQuest has been an invaluable partner because they have the technical expertise to collate vast amounts of social media data, and the marketing expertise to identify actionable insights and trends for our business.
Consumer Insights, Kraft Foods

LRWMotiveQuest sits at the intersection of advanced technology and human understanding,
 where art and science meet to create disruptive ideas.

Meet the Management Team

Our team works to bring clients powerful new growth opportunities in a consumer driven world.


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David Rabjohns

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Kirsten Recknagel

General Manager
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Brook Miller

Chief Technology Officer
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Zachary Nippert

General Manager


Latest Blog Posts

The Power of a Brand’s Shadow

Brands that stand tall for something have many advantages, the most important of which is a strong emotional connection with their audiences.…

A Brand in a “Pickle”

Imagine your product is a pickle. You live in a low engagement category, have a tight marketing budget, and need to create…

3 Steps to Get Deeper into your Customer Segments

One common challenge our clients have is how to get deeper into their existing segments. They may have lots of data and…

Data from Social Media Can Turbo Charge Insights Professionals

Last week Ray wrote a well-constructed post wrestling with the question “Why Has Social Media Analytics Met With Limited Success In Market…

Debunking the Data Myths: Three Truths About Big Social Data

Credit: LooseKeys – Let’s talk data. Big Data. Data, not traditionally the sexiest of topics, was hot in 2013.Why? Businesses are…

How to Grow Share in the Age of the Customer?

Right now, it seems that everybody in the world of marketing is obsessed with what is changing, what is new, what is…

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We’re ready to uncover new ways to grow your brand.